Authors and artists can personalize their work for consumers in unique ways — here are some examples:
1. In Person Author Signing
Authors are freed from the brick and mortar prison. Rather than trying to entice readers into tired, outmoded stores authors can visit and interact with communities of readers wherever they are. Authors sign a temporary signature page until the customer has completed the online (or in store) purchase. The retailer's online store merges the autograph page into the ebook and transmits to the customer's eReader device. The author is not restricted to a single title or publisher - all of his or her books can be chosen from a selection menu at the customer's request for autographing.
2. Autographed After Purchase
Authors can personalize an ebook purchase after the transaction has taken place. After purchasing and downloading the ebook the author is notified electronically of the customer's desire for a personal saluation. The customer can request a generic greeting or something specific, perhaps a birthday or anniversary dedication to a loved one, which the author then compeletes at a convenient time. The personal salutation is then inserted into a new copy of the ebook and transmitted to the customer's device. The signed copy then replaces the customer's originally downloaded ebook and they are notified that the ebook has now been signed.
3. Autographed Sample Chapters
Authors can also now give away free samples of their work. Providing free samples of new authors, or authors writing in new genres, the ability to sign a copy of their work for customers to sample is a powerful driver. A personalized sample of an ebook's opening chapters is enough to get customers to consider a new author. If they like what they read they purchase the full ebook, which the retailer then downloads behind the signature page, leaving the autograph intact. The consumer now has an autographed copy of the book and the author/publisher has a new sale they would not otherwise have.