Authors and artists can personalize their work for consumers in unique ways — here are some examples:
1. In Person Author Signing
Authors are freed from the brick and mortar prison. Rather than trying to
entice readers into tired, outmoded stores authors can visit and interact
with communities of readers wherever they are. Authors sign a temporary
signature page until the customer has completed the online (or in store)
purchase. The retailer's online store merges the autograph page into the
ebook and transmits to the customer's eReader device. The author is not
restricted to a single title or publisher - all of his or her books can be
chosen from a selection menu at the customer's request for autographing.
2. Autographed After Purchase
Authors can personalize an ebook purchase after the transaction has taken
place. After purchasing and downloading the ebook the author is notified
electronically of the customer's desire for a personal saluation. The
customer can request a generic greeting or something specific, perhaps a
birthday or anniversary dedication to a loved one, which the author then
compeletes at a convenient time. The personal salutation is then inserted
into a new copy of the ebook and transmitted to the customer's device. The
signed copy then replaces the customer's originally downloaded ebook and
they are notified that the ebook has now been signed.
3. Autographed Sample Chapters
Authors can also now give away free samples of their work. Providing free
samples of new authors, or authors writing in new genres, the ability to
sign a copy of their work for customers to sample is a powerful driver. A
personalized sample of an ebook's opening chapters is enough to get
customers to consider a new author. If they like what they read they
purchase the full ebook, which the retailer then downloads behind the
signature page, leaving the autograph intact. The consumer now has an
autographed copy of the book and the author/publisher has a new sale they
would not otherwise have.